On Color

After reading Lupton and Phillips's color chapter and their discussion on the effects certain patterns and combinations of colors have on people, I began to wonder if it is our cultural perceptions that determine what looks good and what doesn't. For example, Persian carpets. Some of us love 'em (including Persians). And some of us hate them (including some Persians too). There are color combinations that most of the world dislikes (personally, certain 80's themes) but meanwhile, someone else appreciates (somebody out there likes 80's colors I assume). So my question is: are there perhaps genetically programmed patterns/combinations for us humans to like or dislike? Or is everything absolutely subjective and we like things based on trends and utter personal preference?