Wednesday, March 4, 2009
On Commodity Fetishism
Though we didn't get to discuss too much of chapter 6 in class, I was very intrigued by the commodity fetishism section. I realized just how true it is that the capitalistic mass production of items erases the curiosity of all background information on the item as we are simply concerned with the acquisition and ownership of the item instead. Certainly Nike sweatshops were the first thing that came to mind when I read the definition of the term but before its discussion in the book a paragraph later. But just sitting here typing on my laptop, I eyes are wandering all over my desk thinking about where everything came from and how they were made. The picture frame, the speakers, the pencils and pens, the desk itself, the chair I sit on, the clothes I wear this very minute... Probably like the majority of America, I am a victim of the commodity fetishism engraved into us by our visual culture. Never do I wonder where the materials originate, I am strictly concerned with their function and existence as mine.
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